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1 in 3 Gen Zers Want Entrepreneurship Over Employment
Instagram study finds young people increasingly prize financial freedom through self-direction
Osama Khalid
December 08, 2023
• A third of Gen Zers prioritize entrepreneurship over traditional employment, per Instagram.
• They cite corporate stress, culture clashes and constrained mobility.
• Employers risk talent loss if not more transparent and flexible.
Nearly a third of Gen Z respondents told Instagram that working for themselves represents the best path to wealth.
The figure spotlights mounting disillusionment with traditional corporate jobs among young digital natives dreaming bigger.
Burned by bad bosses and buoyed by online creators succeeding through passion projects, many now spurn salaried stability for a shot at startup riches.
Anxiety and stress at work
A Deloitte survey found almost half of Gen Z employees feel anxious and stressed at work amid "soft skills" clashes with managers.
So, more seem willing to risk the volatility of entrepreneurship over frustrations from rigid hierarchies and promotion politics.
Youth nonprofit roles
Instagram's data lacks multi-generational comparisons, and some teens may lack realistic perspectives.
However, the self-determination preference still suggests youth nonprofit roles over Fortune 500 gigs to inspire loyalty from purpose-driven talents.
Follow-your-bliss ventures
With side hustles already ubiquitous among Zoomers thanks to apps and remote work, employers face steepening competition from follow-your-bliss ventures.
Unless corporations realign cultures around transparency, fairness, and flexibility, their future labor pools may dry up to solo stars seeking fortune and freedom.
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