Fans Go Cuckoo for Gold at Prime's Willy Wonka Pop-Up

Step right up for some golden ticket madness, Prime style!

Logan Paul and KSI's cult hydration drink opened glitzy pop-ups in London and NYC. Everything was dipped in gold.

Fans braved grim London weather overnight for a chance at a $500K solid gold Prime bottle. Only one exists worldwide. Inside, a blinged-out golden mannequin poured glittering elixir.

The Fort Knox of influencer marketing.

Visitors also got limited-edition gold flavours. But the real prize was guessing a code to snag that ultra-rare gold bottle.

A young lad cracked the code in London, melting KSI's heart. In NYC, Logan's gold bottle got torched when no one guessed right.

Of course, the stores were less about selling merch than drumming up hype and creating epic content for fan channels.

Prime's Marketing Wizardry

So say what you will about Paul Bros hijinks. Their marketing game is undeniable.

Prime's sales are primed to top $1.2 billion this year.

The pop-up may be gone, but the Prime craze will rage on. Their golden ticket strategy is minting cold, hard cash and devoted superfans.

Even Willy Wonka would tip his top hat to this marketing wizardry.