Greg Isenberg's 14 Frameworks of 2023

Here is Greg’s Tweet

The 14 frameworks i used the most in 2023.

Sharing them in case it's helpful to any entrepreneur, multipreneur, or creator out there in 2024...

1. The Personal Board of Directors: 

- Pick a diverse crew from all life areas: work, friends, spiritual, artists etc.

- Loop them into your own personal newsletter with max 12 people

- Mine is "friendsofgreg" – my personal think tank.

- Monthly updates to keep you top of mind

- Bounce off big decisions, career moves, life's puzzles.

- They're your soundboard, your perspective pool, your backup squad.

2. How to Make Decisions Quickly: 

- Use the 2-minute rule for small decisions

- For bigger decisions, set a strict deadline

- Consult with a trusted advisor or mentor or chatbot

- Trust your gut

- your intuition is often right

3. How to write copy that isn’t boring (and that sells): 

- Don’t write copy, write stories

- Can be long or short, but must take you for a ride

- Focus entire story on the problem the customer has

- Share credibility

- Use inviting, warm words

- Create a clear call-to-action

- Invoke curiosity with open loops

- Start a story, don’t finish it immediately. - Use power words that trigger emotion

- Words like “astonishing” or “jaw-dropping

4. How to avoid burnout: 

- Avoid influencers who glamorize the grind

- Avoid screens when you can

- ~7h sleep - Limit alcohol and caffeine

- Create boundaries from work. Unplug

- Take regular vacations - Take regular “me time”

- Go for regular walks

- Eat well

-Practice mindfulness or meditation

- Schedule weekly hobby time, something non-work related that you love.

5. How to get your first 1000 community members: 

- Decide on a community worth creating

- Establish a common goal of that community (learning X, doing Y)

- Build an audience first

- Convert audience into community (IG account into private Skool)

- Use community ambassadors

6. How to get your first 1000 customers: 

- Do community “drops”, small microsites that spread the word

- Build an audience of 10000 people

- FOMO is your friend (exclusivity sells)

- Partner with communities to promote

- Go to your customers offline. Offline matters more than ever

7. How to sell a company: 

- Spend some of your energy building allies at incumbents

- Get them excited about what you’re doing

- Make them feel invested and jealous

- Get them to ask if you’d be open to selling

- Profit $$ I've seen this strategy work for $10k-10B size deals

8. How to stay curious: 

- Cold DM 1 interesting person per week and set up chat for Zoom/coffee. Learn about them

- Spend 20 minutes/month adding interesting Twitter follows and YouTube subs

- Stop yourself from being on auto-pilot when you feel like you are

9. The "Collaborative Contrast" Strategy: 

- Partner with businesses or influencers that are in seemingly contrasting fields or niches.

- Create collaborative projects or campaigns that blend the strengths of both worlds in unexpected ways.

- This strategy can open up new audiences, create buzz due to its unconventional nature, and can lead to innovative products or marketing campaigns.

- You'll reach demographics outside your usual market and there is more alpha here

10. How to stay in touch 

- Make a list of 10 people who you often forget to keep in touch with but care about

- Add them as fav contacts

- Call them when you’re walking to places. Try not to drive places that are less than 15 mins walking distance

- Use that time to call 'em

 11. The 'Anti-Solution' Marketing Approach: 

- Instead of directly presenting your product as a solution, focus on the common pitfalls or mistakes your target audience makes.

- Educate them on these issues without immediately suggesting your product. - Create content that builds awareness and establishes you as a thought leader.

- Introduce your product as a natural, almost inevitable solution to the problems you've highlighted.

12. The "Constraint Creativity" Framework: 

- Deliberately impose constraints on a project or problem (e.g., time limits, budget cuts, resource restrictions).

- Use these constraints as a catalyst for creativity, forcing you to think outside the box.

- Document the process and solutions that emerge from these constraints.

- Apply these innovative solutions even in less restrictive contexts to foster efficiency and creativity.

13. The multipreneur framework 

- Pick an underserved niche using tools like Reddit

- Be a solopreneur and go build a product

- Get to product/market fit ($10k-100k/month)

- Hire operator

- Repeat in new category

14. The "Echo Chamber Break"

- Approach:Actively seek out opinions, ideas, and perspectives that contradict or challenge your own.

- Engage with content (books, podcasts, articles) from outside your usual areas of interest or expertise.

- Participate in communities or groups that are not aligned with your typical social or professional circles.

- Use these diverse inputs to broaden your thinking, reduce confirmation bias, and spark new ideas.

That's it. Bookmark it if you'd like to remember.

Thoughts on these?

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I'll do my 2023 year in review on my newsletter, sign up at http://gregisenberg.com 

I'll share portfolio updates, holding company updates and my favorite things in 2023.

And follow me more @gregisenberg for more of this on X

To check out the original post go to https://twitter.com/gregisenberg/status/1727383782980833364