Greg Isenberg's Takeaways From Reading Pinterest’s 2024 Trend Report

I just read Pinterest’s 2024 Trend Report and it’s probably got

+ worth of startup ideas in it 

I can’t believe what I read....some CRAZY trends

Read my analysis on the report (save it):

1. Bodycare will have a major moment in 2024 

Startup idea: Eight Sleep of bathtubs/bathtub pillows Everyone wants an in-house spa. Body lotion aesthetic +245%, Spa aesthetic +60%

2. People want to go off-roading 

Startup idea: Rapha for Offroaders (fine apparel, community meetups), Cybertruck is good timing (nice work, Elon!)

Search terms: Overland gear +100%, Off road car +40%, Adventure car +80%

3. "Badminton" is the next big thing 

Free startup ideas: Barstool for Badminton, AI Badminton influencer, new badminton racquet company

Search terms: “Badminton racket” +80% “Badminton bag” +105% “Badminton shoes” +50% “Badminton outfit” +80% “Playing badminton aesthetic” +45%

4. "Eclectic Grandpa" is the new "coastal grandma". You're going to dress like it's 1956. 

Free startup ideas: The Supreme of Cardigans, personalized jean jacket company Thankfully for me, I've always been into grandpa vibes.

Has my time come?

Search terms: “Customised denim jacket” +355% “Eclectic clothing style” +130% “Grandpa core” +65% “Retro streetwear” +55% “Grandpa style” +60%

5. "Fishtanks" are all the rage 

Free startup ideas: Free community for fish dads/moms, $50/monthly box for fish owners, Hermes of Fish Bowl company

Search terms: “Small aquarium design” +245% “Fish tank themes ideas” +410% “Turtle terrarium ideas” +135% “Planted fish bowl” +95% “Bioactive vivarium” +85%

6. "Western" vibes are in demand 

Free startup ideas: Williams Sonoma of Western, acquire/incubate a video game and skin it western

Search terms: Western bedding ideas +310%, Vintage american +145%

7. "Jazz" is in. I love a piano bar... 

Free startup ideas: Spotify for Jazz, "The Jazz Company" the stop for jazz apparel, Jazz paid community to attend intimate Jazz shows in NYC/LA, vertical saas for jazz bars

Search terms: “Jazz aesthetic clothing” +180% “Jazz bar outfit” +75% “Jazz funk” +75% “Piano jazz” +105% “Jazz club outfit” +65%

8. "Kitchens" are about to get a kitschy facelift 

Free startup ideas: eBay for cool vintage homeware, local newsletter for thrifted finds in your city

Search terms: “Eclectic kitchen decor” +50% “Kitschy kitchen” +75% “Green kitchen paint” +55% “Eccentric kitchen” +160% “Retro pink kitchens” +40%

9. "Tropical" is on people's minds 

I live in Miami so this speaks to soul. Free startup idea: @vacation_inc

inc for everything (think digital too), the Heineken for tropical non alcoholic

Search terms: “Pineapple mocktails” +70% “Crushed pineapple upside down cake” +50% “Coconut aesthetic” +35% “Hawaiian sheet pan chicken” +35% “Tropical chic decor” +110%

10. If you made it this far, you deserve a gift 

You clearly are into using tech to find profitable startup ideas I use 6 tools to come up with top startup ideas that are validated and I want to share them with you

Click below to get them to have endless startup ideas http://gregisenberg.com/6tools 

ok back to the Pinterest report...

11. Bows" are everywhere 

Free startup ideas: honestly this isn't my area of expertise but follow me @gregisenberg for more free startup ideas on Twitter powered by community (thank you!)

Trending search terms: "Bow necklace" +180%, “Bow aesthetic” +55% “Bow crochet” +80% “Heels with bows” +40%

12. "Getting personal" is on people's minds 

Startup idea: Social networks driven by real talk/friendship not algo feeds, @amoamoamo doing cool stuff here but tip of the iceberg of the new social apps we can create (and people want)

Search terms: Hot seat questions +825% That's a wrap!

Those are my favorite trends from this year's Pinterest Predicts.

What trend did you like/dislike/think there is business opportunity? Quote RT and let me know.

Thanks @Pinterest for sharing this treasure chest with the world.

We appreciate it.

Bonus trend: "Cute Coins" Piggy banks are about to get cuter

Search terms: “Credit card stickers” +140% “Ceramic piggy bank” +95% “Teddy bank” +75% “Piggy bank design” +55% “Aesthetic piggy bank” +35%

Follow me @gregisenberg

if you want more startup ideas in your feed

Check out the original tweet here