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Saudi SaaS Startup Blink Banks $2.1M to Expand Online Ordering for Restaurants

Blink gets $2.1M to expand direct restaurant ordering, cut aggregator feesWith $500K revenue, funding enables Saudi, GCC growth.

Author

Aileen Lor
December 14, 2023

• SaaS startup Blink raised $2.1 million to expand online ordering for restaurants.

• Their platform reduces reliance on high fee aggregators.

• With $500,000 in revenue, the funding will enable growth in Saudi Arabia and GCC.

Summary

Saudi Arabia-based restaurant tech startup Blink has raised a $2.1 million seed round led by 500 Global and Global Founders Capital to fund its expansion in the Middle East.

The mission

Founded in 2020, Blink provides branded online ordering platforms and mobile apps to help restaurants establish direct channels beyond third-party aggregators.

CEO Syed Sair Ali said COVID made restaurants overly reliant on aggregators that take substantial commission fees.

The strategy

However, getting establishments to adopt new solutions still involves effort beyond focusing on food.

Blink aims to win them over through accessible and full-featured services encompassing delivery fleet management, customer engagement, and data analytics.

Growth

The startup is seeing strong early traction, with its partners processing 4.5 million orders and $500,000 in annual recurring revenue over the past year.

The fresh funding will support growth in Saudi and the GCC region, where Blink is recording $300 in customer acquisition costs and $169 in monthly revenue per client.

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